Challenges Facing Destination Managers at Sydney for thr Essay

Challenges Facing Destination Managers at Sydney for thr Infrastructure of the Place - Essay Example The marketability of any particular tourist destination largely depends on the perceptions of different market areas. Such perceptions may be varied in nature. Huge investments are made on a regular basis by several countries to make a destination successfully available to the tourists (Beirman, 2003, pp.3-4). A country, trying to provide its tourists with different facilities, also has to encounter several challenges associated with the facilities and services. With the growing competition in the industry, the complexities have increased to great extents leading to greater problems with tourist destinations (Bramwell & Lane, 2004, p.78). The present study has considered Sydney as the tourism destination for study and discusses about the challenges encountered by the destination managers in the city. Sydney is the oldest, largest and the most popular city in the country of Australia. Both business and arts of the country are mostly delivered by this city. It is one of the most attrac tive places in the world delivering scenic beauty, geographical locations of waters as well as leisure activities. There are mountains as well as seas, along with several inland waterways and national parks (Sydney- General Information, n.d.). Sydney as a Tourist Destination: Sydney presents several places to visit for the tourists thus attracting visitors from across the world. Australia’s diverse wildlife, the galleries representing art, Sydney Opera House delivering beautiful performances and convict heritage site are all listed in the World Heritage list. Visitors can spend several hours at these places. The places also offer meals and leisure activities for the visitors. There are thrilling experiences for the kids as well delivered by places like the Taronga Zoo or Featherdale Widlife Park. Other tourist attractions that are of significant attractions include Luna Park, a fun-packed, harbourside amusement park and Sydney Tower Eye. The Sydney Tower is the uppermost spot above Sydney consisting several views of the harbour, beaches as well as the Blue Mountains (Sydney Attraction, n.d.). The Blue Mountains Region in Sydney has in the recent years attracted the most numbers of visitors. It has proved to be a place for immense recreation and relaxation. In the 1990s, the area had lacked its image particularly owing to the iconic natural and built assets. Later there have been several initiatives to improve the region and in the present times, the region drags â€Å"a large share of the tourism market† (Blue Mountains Regional Tourism Plan 2004-2007, n.d.). A tourism plan is also involved in this regard that has been consulted with several stakeholders. The target markets have also been segmented accordingly and these include the luxury travelers, the adventure travelers, the touring travelers, the peer group travelers as well as the family travelers. Both domestic and international visitors are targeted in this regard with the international co untries including UK, Germany and USA. The experiences of the nature, the heritage, the arts and culture, and the indulgence and rejuvenation have been the major appeals of this region (Blue Mountains Regional Tourism Plan 2004-2007, n.d.). Competitors of Sydney in the tourism market include other Australian cities like Melbourne, as well as other regional competitors like Singapore, Hong Kong, and Kuala Lumpur. This competition has led to a need for Sydney to market and promote their tourism in the industry